WHAT IS A DYNAMIC WEBSITE?
A dynamic site is a website that displays different content to different users based on who the user is. They let you appeal to multiple segments in your target audience to increase the chance of goal completions on your website, and in turn increase revenue.
A web design site that is dynamic has to be planned. It takes time to consider the different types of people (personas) who will be viewing your website, and creating the perfect headline for them. Again, the perfect headline doesn’t exist, however, a one that is geared towards a smaller group of individuals will be greater than a generalized message.
The better the responsive component of your lively design performs, the more you have the ability to target your audience. This is all about creating a unique experience every time.
Each user will find the interactions they’re looking for much easier than before. They’ll be visually engaged, well-informed, and better able to feel connected to you.
More so, every person’s visit to your site will not be exactly the same each time they come back.
Maybe one day they need jeans out of your online store and the next time they are only focused on accessories. Maybe all they are interested in is the contact information while hunting on the fly, but in the future, they return to read your blog. Dynamic will pick up on this.
It changes the display in real-time as users click through their first visit and return for more. This allows you to engage people at every point of the buying cycle, no matter where along the process they are or what they’re interested in.
WHY BUILD A DYNAMIC SITE?
A dynamic site permits you to communicate your value to your target audience in a much more targeted way. Instead of using the same”slogan” or catch-phrase kind message on your homepage, you’ll have the ability to use a headline that speaks to solving your audience’s problems or providing them with an opportunity to better their lives.
As a business, you likely have multiple perfect customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site provides you the chance to speak to all these, across your group of perfect customers.
DYNAMIC MARKETING BRINGS IT ALL TOGETHER
Just because you have a dynamic site doesn’t mean you can sit back and relax. Your website is the biggest digital marketing asset and it’s message has to be present across your marketing channels. If your site is dynamic, your marketing needs to fit.
Dynamic marketing ranges from the headline you use in your homepage into the emails you send to your contact list to the landing pages that they convert on. Depending on who’s viewing your website, it’s imperative that you display a message that’s timely and relevant to that user. This way, you can increase the chances of conversion and getting them to make a decision in your favor (give you their cash ).
Dynamic sites – advantages
The main advantages of dynamic websites are that by connecting them to databases it is easy to pull in data in an organised and structured way to create product pages or groups of related products sorted in an assortment of different ways depending on how the user wants to view them.
This capability to link to a database means that it is also possible to create a content management system – an interface which allows the client to enter and manage data via a web-based series of administration pages. That content can be text to get their pages and graphics to go along with the text, or items in their product range with classes, specifications, short and long descriptions, pictures, etc.. In both these cases it can be as easy or as complex as the client requires.
There are no ongoing costs unless there’s a change in the basic design or an excess capability added.
Dynamic sites – disadvantages
The design of a dynamic site is more fixed than a static one because many of the pages are essentially a template into which data and content are poured to make many pages of a similar type. So, for example, all your product pages will be basically the same page layout with different data being displayed. Though some customization capability can be built in it is usually quite limited, this type of choosing from a set of pre-defined alternatives. Individual layout changes to particular pages aren’t usually possible.
Prices are higher initially than for a static website, and additional functionality may also cost more, especially if it’s something that wasn’t envisaged initially and requires re-writing of the core code or database.